A small newsletter may need only a way to send updates, while a growing business may need timed campaigns and sales tools. GetResponse pricing depends on the size of your audience and the tools you plan to use.
GetResponse offers email marketing, plus tools for automation, online sales, courses, and webinars. An active subscriber is a contact who can receive email because they have not unsubscribed, bounced, or been deleted.
Your budget matters, but so do your goals and likely audience growth. Paying for advanced tools you will not use can waste money; choosing too few can limit your campaigns.
Key Takeaways
- Paid plan prices change with the number of active subscribers.
- Starter suits basic campaigns and simple automation needs.
- Marketer adds advanced automation and sales tools.
- Creator is for courses, paid newsletters, and webinars.
- MAX uses custom pricing for enterprise teams.
- Billing frequency and optional services can change your total.
First, compare the listed plan prices, then match the tools to your needs. The sections below help you choose without paying for more than your business will use.
GetResponse Pricing: What Does Each Plan Cost?
Starter starts at $19 per month for 1,000 contacts. The Free plan costs $0, while Marketer and Creator start at higher contact tiers.
The monthly price rises with your contact count and chosen plan. MAX has custom pricing; its rough starting price appears in its own section. These listed amounts give you a direct comparison of standard paid plans.
Your monthly price depends on both the plan and the contact tier you choose.
| Contacts | Starter per month | Marketer per month | Creator per month |
|---|---|---|---|
| 1,000 | $19 | $59 | $69 |
| 2,500 | $29 | $69 | $79 |
| 5,000 | $54 | $95 | $109 |
| 10,000 | $79 | $114 | $134 |
| 100,000 | $539 | $599 | $690 |
Contact tiers are not the only detail to consider, but this table shows the main price steps. Your plan choice affects the monthly bill even when the contact count stays the same.
Searches for GetResponse pricing 2021 or GetResponse pricing 2022 may lead to old rates. Historical prices should not replace checking the current plan and contact tier you need.
The table changes with contact count, so the size of your list can move your bill. That makes the billing rules important before you choose a tier.
How Does Your Contact Count Change the Bill?
A growing subscriber list can cross a contact tier during the billing month. The highest count reached during that month can set the bill, so a late surge may matter.
GetResponse bills active subscribers, not every record saved in your account. A contact counts if they can still receive email, and the billing rules treat duplicates across separate lists differently.
- Active subscribers count toward your contact limit.
- The same address on two lists counts once for each list.
- Unsubscribed, deleted, and bounced records do not count.
- Crossing a tier during the month can raise the charge.
For example, a list that starts below its tier may grow past the limit before the billing month ends. The higher count can move the account into the next tier, even if some subscribers joined near month-end.
Review list growth before a campaign or promotion adds many people at once. Removing old records can help keep the count accurate, but never delete contacts you still need.
A lower tier helps only when its contact limit and included features fit your needs. If your audience is still small, the Free plan may be a practical place to begin.
What Do You Get With the Free Plan?
The Free plan suits occasional newsletters and early campaign tests. It lets you start at no cost, with basic tools for capturing and reaching a small audience.
You can keep up to 500 contacts and send 2,500 newsletters per month. That can work for a new project, but a growing list may need more room and more regular sends.
Free account allowances
The account includes one website with 5 GB of bandwidth and one landing page. You can also use forms and one popup to collect sign-ups.
These tools can help you test a signup offer before building a larger campaign. The landing page has a cap of 1,000 unique visitors, so it may not suit a promotion with heavier traffic.
What the free plan does not include
Emails sent on the Free plan carry GetResponse branding, and autoresponders are not included. That means you cannot set a basic automatic welcome email with this plan.
A 14-day trial of paid-plan features gives you time to test more tools. Use it to see whether your campaign needs exceed the free account’s limits.
Choose the Free plan for occasional newsletters, small lists, and early testing. A growing audience that needs regular sends or advanced workflows will likely outgrow it, making Starter the next option to consider.
Is Starter Enough for Basic Email Marketing?
A small business moving beyond occasional free newsletters can use Starter for regular campaigns. It adds room to grow without requiring advanced workflows.
Starter begins at $19 per month for 1,000 contacts. Paid plans allow unlimited email sends and remove GetResponse branding from your emails.
Starter includes basic automation and autoresponders for welcome or follow-up emails. Unlimited landing pages, forms, and popups help you capture sign-ups from different offers.
The website builder, AI email tools, and 24/7 chat support round out the basic setup. Together, these tools can support a small marketing program without complex customer paths.
Use this quick check to see whether the starter plan fits your work:
- You send straightforward campaigns and newsletters.
- You expect your list to grow beyond a free account.
- You do not need advanced automation or ecommerce triggers.
Starter is not the right fit if a campaign depends on behavior-based workflows or advanced ecommerce triggers. In that case, a more advanced automation plan may be worth the added cost.
Businesses that need follow-up based on clicks, purchases, or other actions can look at Marketer. Its tools are built for more targeted campaigns and sales journeys.
When Should You Upgrade to Marketer?
A clothing store may want to email shoppers who view a product but leave without buying. Marketer can build follow-up paths around customer actions.
Marketer starts at $59 per month for 1,000 contacts. Its advanced automation and segmentation can help you send different campaigns to different groups.
Automation and segmentation
You can build workflows from scratch and group contacts by actions they take. Contact tagging and scoring help you track interests, while event-based segmentation can shape who receives each message.
Common triggers for a workflow include:
- Email opens or clicks
- Page visits
- Contact score or tag changes
- Purchases
- Abandoned carts
A click on a product link, for example, can signal interest in a specific offer. You can use that event to choose a follow-up campaign instead of sending the same message to everyone.
Sales and ecommerce tools
Sales funnels can guide prospects through steps toward a purchase. Abandoned-cart recovery can remind a shopper who left items without completing an order.
Marketer also allows up to five users, which can help a small team share account access. Its tools may fit online sellers, but do not assume every ecommerce or transactional-email feature is included.
If you need course creation or webinar hosting, Creator may suit your business better. Those features are designed for creators who sell learning or content online.
What Does Creator Add for Courses and Webinars?
A creator who wants email campaigns and a way to sell a course in one platform may choose Creator. It brings creator tools alongside marketing features.
Creator starts at $69 per month for 1,000 contacts. Its course capacity ranges from 500 to 40,000 students, depending on the pricing tier.
Tools for selling courses and digital content
The course builder lets you create an unlimited number of courses. You can use it to organize learning content and sell access to students through your business.
Paid newsletters give you another way to earn from your writing. They can suit a publisher who wants to offer email content for a fee, rather than relying only on free newsletters.
Course limits vary by tier, so your expected number of students matters. A creator with a small class may need less capacity than a business selling courses at scale.
Webinar features and limits
Creator includes webinars for up to 100 attendees. You can charge for attendance, which gives you a way to sell live teaching or online events.
That 100-person allowance is distinct from higher enterprise options. If your events need more room or your organization has other large-scale needs, compare the enterprise plan.
Creator may not be worth the price if you do not need courses, memberships, or webinars. For an individual creator, coach, or newsletter publisher who will use those tools, it can bring content sales into the same platform.
Larger organizations may have needs that go beyond an individual creator’s setup. MAX is the enterprise plan to consider when support, access, or integrations become key.
What Does GetResponse MAX Include for Enterprise Teams?
MAX uses customized pricing instead of a standard contact-tier price. You need a sales quote to learn the cost for your organization.
A rough advertised starting point is $1,099 per month, not a guaranteed quote. The final price is tailored, and you must contact the sales team.
MAX features and custom pricing
Enterprise features include SMS marketing, a dedicated IP, single sign-on, and API access. A dedicated IP is an internet address used for email sending, while single sign-on lets users access tools through one sign-in.
MAX also includes dedicated onboarding, phone support, and an unlimited number of users. These services can matter when many people need account access or help setting up the platform.
The API can connect the platform with other software. That may help a business with specific data flows, though each integration still needs to match your systems.
When enterprise support matters
A large sales team with complex integrations may need a plan that includes hands-on support and more account controls. Custom pricing gives the sales team room to discuss that setup.
A small business may not need an enterprise plan or its service level. If a standard plan covers your audience, campaign tools, and team access, a custom quote may add costs without solving a real problem.
Before asking for a quote, list the users, integrations, and support needs the platform must meet. Then compare the resulting offer with your actual work and budget.
Once you know which plan fits, billing choices and optional services can still change the total cost. Include those items before deciding what your budget can support.
Which Discounts and Add-Ons Affect the Total?
The listed monthly rate may fall with annual billing, while optional services can add charges. Check both sides before setting your budget.
Annual billing saves 18% compared with monthly rates. Eligible nonprofit organizations may receive a discount of up to 50%, though not every organization qualifies.
Billing discounts
Paying annually can lower the rate compared with paying month by month. It also means committing to a longer billing period, so weigh the savings against how long you expect to use the plan.
Nonprofit discounts can reach 50% for eligible organizations. Your organization must meet the eligibility rules to receive a discount, so do not build an assumed reduction into your budget.
Optional services and add-ons
The add-ons below have separate costs or require a quote. Count one only if you need it for your campaigns or team.
| Add-on | Availability or allowance | Price or quote requirement |
|---|---|---|
| Webinar | 100 attendees | $40 per month |
| Webinar | 500 attendees | $99 per month |
| Team add-on | First five added users, then more users | $20 per month for five, then $5 per additional user |
| AI recommendations | Applicable plans | Quote-based |
| Transactional Email | Applicable plans | Quote-based |
The Team add-on costs $20 per month for the first five added users, then $5 per additional user. AI recommendations and transactional email use quote-based pricing on applicable plans.
Count an add-on in your total only when you need it. With those possible extras in mind, the next useful step is to compare GetResponse with other email platforms.
How Does GetResponse Compare With Other Email Platforms?
A lower headline price does not always mean the same contact limit, sending allowance, or feature set. Compare the package, not just the monthly amount.
At 5,000 contacts, the listed monthly prices range from $32 to $100. The plans below differ in how they package features and email sending.
| Provider | Compared plan | Monthly price at 5,000 contacts |
|---|---|---|
| GetResponse | Email Marketing | $54 |
| AWeber | Lite | $44.99 |
| Brevo | Starter | $32 |
| MailerLite | Comfort | $49 |
| Mailchimp | Standard | $100 |
The Brevo figure assumes four emails per contact each month. That sending model can make direct price comparisons tricky, since other platforms may set different limits or billing rules.
Features are not identical across these plans. Compare the tools you need, the size of your list, and how often you send campaigns before judging value.
ActiveCampaign is another platform to compare when automation is a priority. Its workflow tools may suit your needs, but consider its features and pricing tiers alongside the rest.
Choose based on your own use case, not the price alone. Your contact count and the work you need the platform to handle should guide the choice.
Is GetResponse the Right Fit for Your Business?
An all-in-one platform can help when your business needs email, automation, and online sales tools together. A simpler business may need only straightforward newsletters.
GetResponse is mainly an email marketing and automation platform with contact organization. It is not a full sales-pipeline CRM, so check its CRM integrations if you need to track deals through a sales process.
Use this checklist to judge whether the platform fits how you work:
- How quickly do you expect your contact list to grow?
- How many campaigns and emails will you send?
- How complex does your automation need to be?
- Do you need ecommerce tools for sales?
- Will courses or webinars earn a place in your workflow?
Think about each item in terms of real tasks, not features that sound useful in theory. A tool adds value when it helps you do work you already need to do.
MailerLite is another platform to assess when you weigh feature needs against cost. Compare its plans with your campaign goals, contact size, and sending habits.
If your team depends on a sales pipeline, confirm that the CRM integrations connect to the tools you already use. Email marketing can support sales, but it does not replace every sales system.
Check your list size and required features before choosing the next step. That gives you a sound basis for comparing plans and judging whether the platform fits.
How Do You Choose a Plan and Get Started?
Start by checking your current active-subscriber count. That number gives you a useful baseline for choosing a contact tier and estimating near-term growth.
Choose the lowest tier that includes the tools your business needs. Then check the billing option and make sure the total fits your budget.
Estimate how many contacts you have now and how many may join soon. Think about planned sign-up forms, launches, and promotions that could grow your list during a billing month.
Pick the plan that meets your actual campaign needs, rather than paying for features you might use someday. Sign in through GetResponse login to manage your account and start setting up your email work.
Before you commit, review whether you will pay monthly or annually. Check the billing terms and confirm that the contact allowance suits your expected audience.
You can cancel a GetResponse account at any time, but cancellation deletes saved data. Plan payments are not refunded, so export your contact lists before canceling.
Keep a copy of records you may need later, and make sure your export is saved somewhere you control. After checking your list and tools, you can make a clear plan choice and take the next step.
Conclusion
The best plan depends on which tools you will actually use, not simply the lowest listed price. Match the plan to your contact tier and the features your campaigns need.
Keep billing frequency and optional add-ons in your budget. Those choices can change the total even when the plan itself stays the same.
Check your active-subscriber count, then compare the plan that fits your audience and goals before signing up.